Comment: Ten good reasons to enter the Health Insurance Intermediary Awards

There are some excellent reasons to enter the Health Insurance Awards

I am honoured to be a member of the judging panel again for this year’s Health Insurance Intermediary Awards and hope that, like previous years, the standard of entry will be high. I suspect that writing a submission for any of the eleven categories may seem time-consuming and challenging but I believe it is time well spent. Here are some excellent reasons to put aside just a few hours to prepare an entry:

1. You could win! It’s a great feeling to know that your hard work has paid off and your commitment to the fine art of broking is recognised.

2. It’s good for business – even if you don’t win, a ‘highly commended’ can enhance your corporate website or email signature and is a very positive statement to your clients.

3. Peer review and acknowledgement is healthy in a highly competitive marketplace. The fact that you are prepared to put your head above the parapet shows that you believe in what you do. HI magazine boasts over 10,000 subscribers and each corporate copy is probably read by several people – that’s some great publicity for you!

4. Industry awards are a bone fide measurement of commercial and professional governance.

5. Submitting an entry gives you an opportunity to showcase your expertise. So much of what we do may not seem rocket science to you, but that’s because you are an expert in your field. Sometimes it’s useful to take stock and realise just how good you are.

6. The details that you use for your entry will provide you with an excellent case history (anonymised if appropriate) to use for promotional purposes and new business pitches. Real-life examples of how you help your clients represent a powerful sales tool.

7. Preparing the text for an entry can be an enjoyable team exercise. Coming together to agree what you do best and deciding how to weave this into a narrative is a positive way to interact with your colleagues.

8. Choosing one or more client experiences is an excellent opportunity to self-regulate and reflect – what do you do best and where could you improve?

9. The entry process is user friendly and it doesn’t cost you anything but your time. The return on investment is therefore bound to be a plus.

10. There is no frantic rush – yet. The entry deadline is 6 August so you have a few weeks to consider your options and create a thing of beauty for the judging panel to review.

Go on – you know you want to…

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