The economic downturn is causing more people to lead an unhealthy lifestyle, research suggests.
A new survey by Which? shows that while four out of five people want to follow a healthy diet, the current economic climate is preventing them from doing so.
An estimated 28 million UK adults say that price has become more important when choosing foods since the financial downturn, Which? said.
That means that nearly three in five agreed that they would buy more fruit and vegetables if they were cheaper, and almost a quarter said that the economic crisis had made healthier eating less of a priority.
The research was carried out to promote a Which? report called Hungry For Change?, which looks at the efforts of UK governments and the food industry to help consumers make healthier choices over the last five years.