“This is a communication/sales opportunity for our broker partners, therefore we are cascading this through all our brokers so that they can make contact with the employers” he said.
According to Dochan, material has been prepared to go to the employer to explain the service together with material for the employees. Brokers will then have the option of either distributing this to the employer or asking Unum to deliver it on their behalf.
Dochan said: “Unum will be covering the cost of the material going to employers. We will also cover the costs of delivering the material to employers should the broker use our distribution services.”
But IHC’s Roberts said: “Taking this message to 900,000 end-users is a major departure from Unum’s normal communication which is solely aimed at the employer via advisers or direct with claimants. The magnitude of this task and physical distribution of 900,000 pieces of paper will be hugely challenging and I for one am pleased that Unum have offered to pick up the postage costs.”
The new service is being rolled out under the name Unum LifeWorks and goes live from November.
Arrangement could give 900,000 people in the UK immediate access to an EAP
No ostensible cost to clients unless they choose to upgrade to “enhanced” option
Unum and Ceridian certain to benefit from huge bank of anonymous management information
Brokers will need to decide on how best to communicate the implications of the deal to their clients
Unum clients with standalone EAPs already in place will have to decide whether or not to end their current contract. Those whose IP schemes only cover some of their workforce will also have a big decision to make