MetLife adds bereavement counselling to group life cover

Also providing access to legal and financial guidance

MetLife is adding further support services to its group life protection product, after relaunching the plan in March.

The provider has launched a free of charge telephone helpline for members and their families where they can access 24-hour telephone counselling.

Members will also be able to access legal and financial guidance over the telephone for help with issues such as probate.

It comes after Metlife increased the maximum age for cover from 70 to 75 on the product, and upped the maximum temporary cover above the free cover limit from £1.25m to £3m earlier this year.

Stephanie Baillie, employee benefits director at MetLife UK, said: “The MetLife group life policy is not just about paying claims but helping employers help their employees and their families at a time when one of the most traumatic events a family can experience occurs.”

Metlife has said previously that it has ambitious expansion plans for the employee benefits market, and has further product launches planned for 2013.

After appointing Baillie last year, the insurer also recruited Wojciech Dochan – the former head of commercial marketing at Unum – as employee benefits head of proposition in April.

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