Programme will be available free to individual protection customers
Legal & General has developed an online health assessment tool for individual protection customers in partnership with roadtohealth.
The insurer is the latest financial services company to partner with roadtohealth, which has previously forged partnership with the likes of LV=, PruProtect, Saga and Aviva UK Health.
L&G's Healthy Living Programme is free to all new protection customers who purchase a life, critical illness, income protection or whole of life policy. It enables them to assess, monitor and improve their health online through providing answers to a range of health and life style related questions.
This assessment generates a personal "Q score" which gives customers a guide to how they compare in terms of health with 100 people of the same age, race and gender.
The programme also enables customers to set goals for improvements they may want to make towards a healthy lifestyle. It also gives customers the option to subscribe to useful email communications such as personal online coaching, hints and tips, plus regular online newsletters and articles on topical health subjects.