The HI Profile: Iain Clark, LV=

Still, while Clark is aware of what his competitors are doing, he remains focused on how his own organisation is going to succeed in the years to come.

“We’ve got to try and drive the market,” he explains, “rather than be driven by the market.”

Iain Clark - biography

Iain Clark joined LV= in July 2011 as managing director of protection. He has 24 years' experience in the protection market and is responsible for LV='s entire protection proposition. Clark has spent the majority of his career with Legal & General (L&G), starting as a sales support clerk and moving up to IFA Sales Director/Bank and Building Society Director. After briefly joining PruProtect to help construct its UK distribution model in 2008, Clark returned to L&G to head up its IFA distribution business. Clark is a keen runner and has completed the London marathon twice, along with numerous half-marathons. When Clark is not running races or LV='s protection business, he loves listening to Football Weekly extra podcasts and trance music.

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