Friends Life has anounced the senior management team which will drive forward the new, single protection proposition to be launched under the Friends Life brand later this year.
Jamie McIver (pictured), formerly director of protection sales at AXA, is sales director for individual protection.
Iain Mallon, former director of marketing at AXA Protection Account, is head of individual protection strategy and new proposition implementation.
Steve Casey, previously head of sales and marketing at Bupa Individual Protection, is now head of marketing and proposition development.
Mike Taylor, formerly chief underwriter at AXA, takes up the same role at Friends Life.
Steve Payne, managing director of protection, said: "We have a significant advantage in the expertise and experience we can call upon from within the three businesses which now make up Friends Life. This places us in a strong position as we build our new protection proposition and I am confident that we will build a market-leading position in the protection market."