International private medical insurance (iPMI) broker Expatriate Insurance Services Ltd (EIS) has appointed Mary Lemmons as business manager.
She previously worked for ten years at intermediary April Medibroker, most recently as managing director.
In addition to developing the firm's internet marketing approach, Lemmons will be responsible for building non-internt sales via affiliates and sub-agents based both in the UK and internationally.
The firm has also announced that it is entering the domestic health and protection broking market in the UK. This will be under a separate UK brand.
EIS owner Jon Carpenter said: "At a time when many UK PMI brokers are looking to the international PMI markets, we feel that can go the other way and bring our international standards of customer service into the UK PMI market."
Recruitment is currently underway for employed and self employed sales agents.