Premier Choice appoints head of individual protection

Premier Choice appoints head of individual protection

Les Schroeter joins from Friends Life

Premier Choice Group, the healthcare intermediary, has appointed Les Schroeter as head of individual protection in a bid to drive its protection sales.

Schroeter joins from Friends Life, where he was national accounts manager, and prior to that he spent 17 years at Bupa in various roles.

At Premier Choice, he will be responsible for the broad protection strategy, as well as developing relationships internally and externally to grow sales of personal and business protection.

He will report directly to Mike Izzard, chief executive of Premier Choice.

Izzard said: “Premier Choice is committed to protecting the health of its clients and we do a great job on the physical health, but we also recognise the financial impact that ill health and death can have on our clients, their families, and businesses.

“Les will provide us with the capability of extending our services to protect our clients’ financial health as they plan for a life of financial stability.”