In Focus: Individual IP - targeting the mass market

Furthermore, we could soon have no way of monitoring the impact that education is having on sales because, as seems likely, if the numbers of products offering a halfway house between IP and PPI continue to multiply, it will become well nigh impossible for the likes of Swiss Re and the ABI to produce any meaningful statistics relevant to IP. Perhaps the day is not to far off when both training courses and statistics will refer to “disability insurance” rather than IP.

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